SMILE

PRODUCER - CREATIVE DIRECTOR - FIELD PRODUCER

"Let me win. But if I cannot win, let me be brave in the attempt." --Special Olympic Oath

When tasked with creating the image of sport at its purest form, one wouldn¹t go into an abandoned steel warehouse filled with endless amounts of dirt and mud.  ESPN did exactly that, transforming a dilapidated environment into a colorful display of inspirational imagery from Special Olympic athletes.  We wanted the viewer to feel the purity and presence of these athletes at every angle the camera pointed.  The warehouse was filled with iconic Special Olympic pictures and moments that truly made you smile.  Bright colors were used throughout the warehouse to make the set come to life.   

The Special Olympics oath is simple. "Let me win. But if I cannot win, let me be brave in the attempt." Pop stars R5 lend us their hit song "Smile" as we celebrate the athletes who have taken this oath.

AWARDS

Sports Emmy Nomination, Art Direction (2016)